Privacy Policy

At The Interactive Firm, we understand that privacy is important to you. We are providing this Privacy Statement to help you understand how we may collect and use information.

General Data Protection Regulation (GDPR)

The Interactive Firm has measures in place which meet the principles of data protection by design and data protection by default. Additionally, we have verified that our vendors and partners are in compliance with the GDPR or plan to be in compliance before May 25, 2018. If you have a GDPR question or concern about this privacy policy, please email us at privacy@LodgingInteractive.com.

What does this privacy policy cover?

This privacy policy describes the privacy practices of The Interactive Firm websites. Note that “websites” include, but is not limited to, web-based services such as any The Interactive Firm client portal, company marketing portal, live chat and messaging, etc. This privacy policy also applies to The Interactive Firm’s marketing and advertising practices.

What information does The Interactive Firm collect about me?

The Interactive Firm user account, registration, and customer support

When you register to use a The Interactive Firm website, create a The Interactive Firm user account, or contact us for support or other offerings, The Interactive Firm collects information that identifies you. This includes information such as your name, company name or email address. We may also sometimes collect other information that does not identify you, such as which types of websites you’re interested in. Some of this information is required and other information is optional. To help keep our databases current and to provide you the most relevant content and experiences, we may combine information provided by you with information from other sources, in accordance with applicable law. For example, from these sources, we may learn about the size, industry, and other information about the company you work for.

The Interactive Firm websites

We collect information about how you use our websites. We may collect information sent by your browser or device to our servers whenever you visit a The Interactive Firm website. For example, your browser or device may tell us your IP address (which may tell us generally where you are located) and the type of browser and device you used. When you visit a The Interactive Firm website, your browser may also tell us information such as the page that led you to our website and, if applicable, the search terms you typed into a search engine that led you to our website. The Interactive Firm may collect information about how you use our websites by using cookies and similar technologies, and our servers may collect similar information when you are logged in to the website. Depending on the website, this information may be anonymous or it may be associated with you.

The Interactive Firm emails

Emails we send you may include a technology (called a web beacon) that tells The Interactive Firm whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information from The Interactive Firm marketing emails, you can opt out of receiving The Interactive Firm marketing emails.

The Interactive Firm online advertising

The Interactive Firm advertises online in a variety of ways, including displaying The Interactive Firm ads to you on other companies’ websites and apps. We collect information such as which ads are displayed, which ads are clicked on, and on where the ad was displayed.

Buttons, tools, and content from other companies

The Interactive Firm websites may include buttons, tools, or content that link to other companies’ services (for example, a Facebook “Like” button). We may collect information about your use of these features. In addition, when you see or interact with these buttons, tools, or content, or view a The Interactive Firm web page or app containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information.

The Interactive Firm social networking pages and social sign-on services

The Interactive Firm has its own pages on many social networking sites (for example, the The Interactive Firm Facebook page). We may collect information when you interact with our social networking pages.

How does The Interactive Firm use the information it collects about me?

The Interactive Firm uses the information we collect about you in a number of ways, such as:

  • Providing you with the The Interactive Firm websites for which you have registered, as well as any services, support, or information you have requested
  • Better understanding how our websites are being used so we can improve them and engage and retain users
  • Diagnosing problems in our websites
  • Tailoring a website or The Interactive Firm ad to your likely interests
  • Sending you business messages such as those related to payments or expiration of your service
  • Sending you information about The Interactive Firm, special offers, and similar information
  • Conducting market research about our customers, their interests, and the effectiveness of our marketing campaigns
  • Reducing fraud and protecting you as well as The Interactive Firm

What are cookies and how does The Interactive Firm use them?

As with most websites, The Interactive Firm uses cookies and similar technologies to make our websites work as well as to learn more about our users and their likely interests.

The Interactive Firm websites may also use cookies and similar technologies from other companies that allow us to gather additional information to measure and improve the effectiveness of the The Interactive Firm services.

Does The Interactive Firm share my personal information?

The Interactive Firm works with companies that help us run our business. These companies provide services such as delivering customer support, processing credit card payments, and sending emails on our behalf. In some cases, these companies have access to some of your personal information in order to provide services to you on our behalf. They are not permitted to use your information for their own purposes.

The Interactive Firm may also share your personal information:

  • When you agreed to the sharing
  • With our resellers and other sales partners if you are a business customer and agreed to receive The Interactive Firm marketing communications. Note that we do not share personal information about consumers with third parties for their own marketing purposes unless the consumer agreed to that sharing.
  • When we are required to provide information in response to a subpoena, court order, or other applicable law or legal process
  • When we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our websites against attacks, or protect the property and safety of The Interactive Firm, our customers and users, or the public
  • If we merge with or are acquired by another company, sell a The Interactive Firm website or business unit, or if all or a substantial portion of our assets are acquired by another company. In those cases your information will likely be one of the assets that is transferred

We may share or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our websites or statistical information about how customers use The Interactive Firm services.

Is my personal information secure?

We understand that the security of your personal information is important. We provide reasonable administrative, technical, and physical security controls to protect your personal information. However, despite our efforts, no security controls are 100% effective and The Interactive Firm cannot ensure or warrant the security of your personal information.

Where does The Interactive Firm store my personal information?

Your personal information and files are stored on The Interactive Firm’s servers and the servers of companies we hire to provide services to us.

How can I review or update my personal information or close my The Interactive Firm user account?

Under the law of some countries, you may have the right to access the information The Interactive Firm holds about you, correct mistakes in that information, and to delete personal information that we no longer have business reasons for retaining.

If you are a The Interactive Firm client you can request that we remove your email address from our marketing database, deactivate your The Interactive Firm user account, or provide you a copy of your personal information, please email your request to privacy@LodgingInteractive.com. Please note that we need to retain certain information about you for legal and internal business reasons, such as fraud prevention. We will retain your personal information for as long as necessary to provide you with the websites and apps you are eligible to use with your The Interactive Firm user account and as needed to comply with our legal obligations and enforce our agreements.

If you are a visitor of a The Interactive Firm client website then please contact the property directly for a personal information request.

Will The Interactive Firm market to me?

The Interactive Firm and companies we hire to help us market our websites on our behalf may use your information to provide you with information and offers related to The Interactive Firm. We give you choices regarding our marketing practices.

Will this privacy policy change?

Occasionally, we may change this privacy policy to allow The Interactive Firm to use or share your personal information in a different way. We encourage you to periodically review the The Interactive Firm Privacy Policy for the latest information on our privacy practices.

Who can I contact with questions or concerns?

If you have a privacy question or concern, please email us at info@theinteractivefirm.com.

Message Us