Bing for Small Business 2015
Take a look at how the following will now be displayed in Bing Search Engine Results Pages (SERPs):
- Extra Facts + URL Breadcrumbs
- Deep Site Links
Online reviews will be added, along with their star rating and the way they show your URL will appear differently as well.
For a “before and after” comparison of the update, visit Bing’s blog.
How will this affect my small business?
More Millennials than non-Millennials reported using a mobile device to read user reviews and to research products while shopping (50 percent versus 21 percent). Source (BCG)
Reviews greatly affect how people view your company. Think about how online reviews affect your decision to purchase when you do research for a company or product. What assumptions do you make about a restaurant, product or business after reading online reviews? What do you think if someone hasn’t left a review at all? If your small business isn’t getting reviews or is getting poor reviews, this could have a detrimental impact to your overall bottom line in 2015. Reviews matter!
Bing will now provide deep site links into their mobile search results, allowing a greater number of people to access more than just your Home Page. Now visitors will have the ability to reach deeper into your website, giving them greater access to your content. Content Marketing is going to continue to impact your site visitors – especially for small businesses in 2015. Make sure your content is worthwhile and interesting to your readers and that your SEO is implemented properly.
As you can see from the above examples, small changes can make a big difference between success and failure for your business. Never miss an opportunity to reach out to your audience and always put your best foot forward. Be prepared for more customer interactions in 2015 and watch your company (and hopefully bottom line) grow!