Experienced Leadership Team

The Interactive Firm team provides varied skill sets in design, search engine marketing, online advertising, social media marketing, copywriting, analytics, account management and technology.

DJ Vallauri

DJ Vallauri

Founder & President

DJ provides the overall company direction and continues to develop leading technology products and services designed to maximize the return on investment for clients. He has held sales, marketing and business development positions with companies such as Reed Travel Group, American Airlines‘ - AMR Information Services, Cendant’s subsidiary WizCom International and is the founding member of Lodging Interactive and CoMMingle.

Alicia Pavignano

Alicia Pavignano

Director, Client Services

With nearly 10 years of experience in media & advertising, and with a degree in Business Management, Alicia oversees the company’s client services team to ensure the highest level of support and works closely within the department to help determine the best solutions for our clients’ needs.

Rosella Virdo

Rosella Virdo

Director, Social Media Services

Combining 27 years of advertising and marketing experience with a college major in Hotel/Restaurant Management, Rosella leads the company’s team in the ever changing world of social media while keeping a balanced perspective for every client’s business need.

Alexandru Dan Georgescu

Alexandru Dan Georgescu

Creative Director

Dan provides all creative design and development direction for all our new client websites. Over the course of his 15-year career he has worked for a number of interactive companies, where he was responsible for creating the information architecture, user interface, search engine optimization (SEO) and HTML/CSS production for a variety of websites.

Andra Chin

Andra Chin

Social Media Manager

Andra has over 15 years of developing and leading high performance teams in areas of product and program development. With her attention to process and methods, she applies these core principles to the social media field. She manages the social media department’s daily operations with oversight of key accounts ensuring quality engagement from evolving best practices.

Gouri Karode

Gouri Karode

Manager, Paid Advertising

Gouri oversees paid marketing teams. Gouri is a certified Google AdWords Professional and a Bing Accredited Professional. She also holds Digital Marketing Certificate from NYU’s School of Continuing and Professional Studies.

Mary Jo Caruso

Mary Jo Caruso

Manager, Search Engine Optimization

Mary Jo “MJ” Caruso began her Search Engine Optimization (SEO) career in 1997 when she developed her first e-commerce website selling chocolate on the Internet. Her love of SEO caused her to sell her company to pursue her SEO & digital marketing dreams. From there, Mary Jo went on to work with Fortune 500 companies, honing her SEO & Internet marketing talents learning about the auto, healthcare, real estate and hospitality industries. MJ’s primary focus now is making our clients happy by offering them SEO solutions customized to their overall company goals.

Dong Chen

Director, Development & IT

Dong oversees and manages the company’s information technology & development. Dong has over 18 years of experience in enterprise application development, specializing in web and mobile technologies.

Caroline Kraft

Manager, Finance

Caroline oversees and manages all aspects of the company’s finances and accounts receivables & payables.

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